Part of the Data Science for Game Analytics event.  How do we apply Data Science to King’s portfolio of games? I’ll share examples from projects in London’s Farm Heroes Saga studio of how we learn from our network of over 450 million monthly players. From collecting the right data and making it accessible, to understanding the diversity of players and the nuances of casual gaming behaviour, I’ll provide insights into how we handle our core challenge: Understanding what it is that will continue to make King games fun for years to come.